Across onboarding, monetization, marketplaces, and AI-enabled product systems, I've consistently turned ambiguous product problems into clear direction by aligning user behavior, incentives, and business outcomes.
12+ years across Zillow (StreetEasy), Forma, and Emburse · $50M+ in revenue impact · 85% onboarding adoption · B2B2C, marketplaces, and AI-enabled product systems
Reach me at hello@shradhagadoo.com →
See my latest AI prototype →Diagnosed onboarding as a confidence problem—not an efficiency problem—and redesigned a 3–4 month manual process into guided self-serve.
At StreetEasy, Zillow's NYC rental marketplace, redesigned the rental advertising experience to align agent monetization, consumer relevance, and marketplace trust.
Led a $22M ML build-vs-buy decision at Emburse—evaluating whether to train our own receipt parsing models or partner with Google Document AI.
I take ambiguous, high-friction problems and turn them into intuitive, high-quality product experiences that ship and scale.
I move teams forward by making clear, well-reasoned decisions even when data is incomplete and tradeoffs are real.
I focus on how and why users take action, building products where design directly drives adoption, engagement, and monetization.
I ramp quickly in new domains, absorb complexity, and translate it into clear product direction and execution.
The most important design decisions aren't visual. They're structural: what appears first, what's hidden, what's implied as default. These choices direct user behavior before anyone reads a word.
When a product feels confusing, it's usually because the underlying decision—what we're optimizing for, who we're serving—hasn't been made clearly. Clarity upstream makes everything downstream easier.
Revenue that comes from coercion or confusion doesn't last. The most durable monetization models are ones where the user understands exactly what they're getting—and agrees it's worth it.
Waiting for perfect data is its own kind of decision. The skill is knowing when you have enough to move—and being honest about the assumptions you're making when you do.
I build small things to develop sharper product intuition.
Helps ambitious professionals improve strategic communication by analyzing meeting transcripts for clarity, tone, stakeholder signals, and executive presence.
Transcript access immediately raises compliance questions—and users wanted audio feedback, not text, which reframed the entire output model.
Turns random pantry ingredients into thoughtful dinner party menus, cooking timelines, and shopping plans through AI-assisted hosting workflows.
Most functionality didn't need an LLM—used rule-based logic for the heavy lifting and reserved AI only for personalization. V2 moves to an agentic workflow.
I'm a product leader with over a decade of experience building and scaling products across consumer, SaaS, and marketplace businesses.
My work focuses on turning complex product problems into intuitive, high-impact experiences—whether that's redesigning onboarding to drive adoption, shaping monetization systems that align with user behavior, or making high-stakes product decisions under ambiguity.
Outside of work, I enjoy creating things—hosting food pop-ups, painting folk art, and building small AI prototypes around everyday use cases.
Creativity has remained a constant through different stages of my life—only the medium has changed. From hosting food experiences and painting folk art to designing digital posters and building AI-assisted product prototypes, I'm drawn to creating experiences that feel thoughtful, expressive, and intentional.
Through Cafe Mahogany, I've explored food as a form of storytelling and experience design—thinking deeply about hospitality, atmosphere, pacing, and how people gather.
I enjoy painting folk art and studying how color, texture, and composition influence emotion and visual rhythm. This creative practice has shaped my appreciation for detail, restraint, and craft within product experiences.
I enjoy designing digital posters and visual compositions using tools like Canva—exploring typography, layout, and visual hierarchy as forms of communication and storytelling.
A space held open for the next creative pursuit.